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How can HR professionals prevent reputational damage to a business?

03 October 2018

Here is a list of preventative measures employers should consider:

  • Social media policy

It is important that employers implement a robust social media policy that sets out clear rules on social media use and reminds staff of the repercussions, such as disciplinary or dismissal if inappropriate comments are made on social media.

  • Act quick

Where an employee has made inappropriate comments about the company on social media, the employer should investigate and ensure the removal quickly to minimise any negative impact it may have on the business.

  • Remind staff of their conduct outside the office

Public image is crucial and can damage a business if it all goes south! It is therefore important to warn staff about their behaviour in advance of a workplace or upcoming event.

Where an employee has has committed a criminal offence outside work, the employer should consider dismissing the employee if the employee’s continuous employment is likely to damage the company’s reputation.

Now that employment tribunal decisions are available online, they can attract negative attention. It is therefore important to consider the potential reputational damage at the outset when deciding whether or not to defend a tribunal claim.

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